Marketing Your Property Online: Understanding the Power of Paid Advertising

by limniospropertygroup | 02. October 2018 11:16

Paid digital advertising can help accelerate your marketing efforts so that your property gets in front of prospective buyers and renters faster than would happen organically.

With paid advertising leading the way in our increasingly digitalised society, the way in which commerce is conducted (no matter what business you’re in) means there’s a high chances your ideal market can be found online.

When it comes to real estate, the rules are no different:

“Think of Google search results, if you’re on the second page of results, you’re not going to get noticed. It’s the same when selling a house – you want to put yourself in the best position to reach the most people with your online listing.” (Lush Pillay, Sydney Real Estate Professional)

Aside from the array of property-devoted websites like or, social media platforms like Facebook and Instagram can also provide a targeted approach to digital advertising, in which specific demographics, interests and user-behaviours can be pinpointed to create results-driven promotions. For anyone in the market to sell their home, digital paid advertising is a must for your marketing strategy, and running a series of social paid ads can guarantee you’ll still reach a large audience at a low cost. With social media you can decide your budget and the type of ad you want us to create, such as a Lead Generator, Click campaign or Likes drive.

Why Pay for Advertising? Isn’t the Market Already Saturated?

More advertising means less time on the market and thus a faster sale; at the same, due to the number of properties listed for sale each day, the online space often requires that you ‘pay to play’. When advertising across multiple platforms on the internet, a premium spend will push listings to the top, allowing it to be seen by a larger audience. Put simply, a bigger budget = a broader reach (ie. more people leads to more interest, and more interest leads to quicker, often more competitive sales).

Understanding the Benefits

There’s no doubt about it – marketing works. With the benefits of digital paid advertising far outweighing the spend. The more you spend on marketing, the more prospective buyers you expose to the property, and the more it stands out in a crowded marketplace. When it comes to the cost, consider looking at it from a different perspective. Say you’re building a deck, for example.  As well as the timber and material required, you would also need to pay for the labour. From a seller’s point of view, a great way to understand the benefits of paid advertising is to consider the advertising component as the ‘material’, and the labour as the service they are receiving from their agent.

Communicate a Sense of Urgency

In its simplest form, real estate marketing creates a sense of urgency that can lead to a faster sale and a greater return on investment. If a property loses momentum or is outshone by other – greater – paid advertisements it can easily be forgotten, making the sale process much more tedious and costly. Boosting your marketing budget from the onset inspires a greater reach – both online and off – and just one more interested buyer can boost the sale price of a home considerably.

To learn more about our marketing strategies and tailored advertising packages, get in touch with your Agent on (08) 99328 3866 or email our team on

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